FIRST IN FOOD - LOOK OUT HERE WE COME

This past weekend was the first time we publicly displayed the new logo at a major event.

This was no little event - Star Chefs 2011 ICC.

Just a few recognizable Chefs

The 2011 ICC lineup includes preeminent figures in the food and beverage industry including

Grant Achatz (Alinea),

Andoni Luis Aduriz (Mugaritz Restaurant),

Massimo Bottura (Osteria Francescana),

David Burke (David Burke Kitchen),

François Chartier, Sang-Hoon Degeimbre (L’Air du Temps),

Curtis Duffy (Avenues),

Pierre Hermé (Pierre Hermé Paris),

Bill Kim (Urbanbelly and Belly Shack) - a personal favorite

Paul Liebrandt (Corton),

Tony Maws (Craigie On Main),

Ron Paprocki (Gordon Ramsay at The London),

Gilles Verot (Gilles Verot),

and Chris Young (Modernist Cuisine).

Take a look at the photo below. This interview was on the main stage of the event and if you look over Chef Grant Achatz of Alinea's shoulder you will see the US Foods logo.

This sponsorship of the event goes farther than you may realize.

We were the first major distributor to be invited to the event.

We also had a few other chefs you may recognize as well

Chef Rocco Paradiso - Chicago Division

Chef Mike Miello - Metro NY Division

Chef Tony Schmidt - Atlanta Division

Chef Bob Passarelli - Raliegh Division

and...yours truly Chef Bill

The hit of the show was a little creation inspired by my recent trip to

the Fancy Food Show as well as our new Chef's Line Chocolate Melting Cake

(yes Elspeth - the Melting Cake)

BACON JAM FILLED BROWNIES!!!

we had every corner of the show floor buzzing about our

warm Bacon Jam Brownies.

NYC Pastry Chef, Pichot Ong tried them,

liked the idea but a little sweet for his taste. He then offered suggestions on how we could possibly improve packaging and help our operators.

This is what happens when you put a group of Chefs together - Ideas!!

We also had "The Best Food" on the show floor.

That statement was made over and over again by everyone that tried the work of your chefs.

We served some 1000 plus people each day.

You CAN taste Passion!!!!

Our Menu:

STAR CHEFS MENU

Stockyards Short Rib Marinated in Black Bean Hoisin

Crispy Soba

  Siraccha Ketchup

Pan Seared Sea Scallops

 RSI Wild Mushroom Cream

Micro Celery

Strauss Lamb Tenderloins

 Twisted Gyro

  Seared Lamb Tenderloin

Chef's Line Asian Masala Tandoori Naan

Pickled Cucumbers

Harissa Yogurt

Yuzu Soy Cous Cous

Strauss Veal Tenderloin  

Morel Dusted Veal Tenderloin

Parmiggiano Gorgonzola Crisp

Micro Arugula

Beluga Lentil Salad

Strauss Lamb Loin –

Reconstructed Lebanese Kibee

Lentil Lemon Toasted Pinenut Salad

Chef’s Line Roasted Garlic Tandoori Naan

Crispy Chick Peas

 Pickled Cucumber Yogurt

Stockyards Prime Tenderloin

Red Onion Micro Green Salad

Extra Virgin Olive Oil & Sea Salt