NO MATTER WHERE YOU LIVE THE EFFECTS OF A RECORD WINTER HAS IMPACTED YOUR LIFE.
WE HAVE SEEN FREEZING TEMPRATURES DAMAGING CROPS.
WE STILL HAVE MORE THAN A MONTH BEFORE WE MAY SEE SOME RELIEF
IF YOUR FOOD LOOKED LIKE THIS,
WOULD YOU STILL WANT TO EAT IT??
THOUGH WE ARE USED TO LETTUCE AND TOMATO ON OUR SANDWICHES,
LET'S BE HONEST - IF THEY DON'T TASTE VERY GOOD - WHY BOTHER
THE BEST WAY TO TAKE THE HURT OUT OF THIS IS TO STOP BUYING
THE HIGHER COST/LOWER QUALITY PRODUCTS.
IF YOUR BEST SELLING SANDWICH IS A TURKEY CLUB - GIVE IT A TWIST
TAKE OUT THE LETTUCE AND TOMATO
PUT PEPPERY ARUGULA AND ROASTED PEPPERS IN ITS PLACE
CHICKEN CAESAR WRAPS ARE A GREAT SELLING ITEM...BUT
WITH ROMAINE PRICES GOING UP, CHANGE THE ROMAINE TO
SPINACH AND ADD CRISPY FRIED ONION STRINGS FOR THE CRUNCH.
WE HAVE THE CHANCE TO TAKE THIS OPPORTUNITY AND
LET CONSUMERS KNOW THAT THEY DESERVE BETTER.
IF THE FOOD SOURCE HAS QUALITY OR PRICE ISSUES, WE CAN ADJUST AND GIVE THE BEST MEAL POSSIBLE AND IMPROVE THE VALUE.
TAKE A CHANCE, YOU WILL BE PLEASANTLY SURPRISED HOW YOUR CUSTOMERS WILL REACT, THEY WILL REALIZE YOU HAVE THEIR BEST INTEREST IN MIND.
Posted by Chef Bill Brooks, Corporate Chef, U.S. Foodservice, Inc
Opinions expressed are my own and do not necessarily
reflect those of U.S. Foodservice, Inc
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